Las Vegas is a marketing Mecca. Thanks to its popularity in the United States and around the world, placing successful advertisements here holds the potential to supercharge your brand and its dominance in your niche.
If you’re a small business looking to grow, you can build brand awareness in Las Vegas with the right advertisements and marketing strategies. But keep in mind that marketing in Vegas can also be quite expensive. Let’s break down a few key tips so your next marketing effort in Sin City is successful and cost-effective.
Reference Vegas in Marketing Materials
Firstly, you can build brand awareness successfully in Las Vegas if you use Vegas itself in your marketing materials. Use Vegas landmarks like the famous hotels, the surrounding desert, or even gambling materials like poker chips to make your ads and campaigns localized to both Las Vegas residents and people from around the world.
No one wants to see a generic advertisement when they finally reach Las Vegas. They want to see marketing materials specifically designed to be appealing during their vacation time or for their Vegas moods. Vegas-themed ads increase immersion in this one-of-a-kind city.
By referencing Vegas in your marketing materials, you’ll tie your brand more directly to the city. Since people are always liable to have great memories when visiting Vegas, this increases the chances that they will remember your brand long after they leave this vacation destination for home.
Use Many Kinds of Marketing Materials
Next, try to use different types of marketing materials and vectors to maximize your brand awareness. Don’t just, for example, stick with social media ads or TV advertisements. Instead, you can and should spread your marketing efforts across many different areas like:
- Stadium advertisements, which are super effective in Vegas due to the prevalence of shows and sports events
- Las Vegas billboard ads. Billboard advertisements, when strategically placed around the airports, around the freeways, or even on the Strip itself, can see a lot of foot traffic and make many thousands of impressions each and every day
- Online ads, especially those tied to hotel browsers or gaming sites
By not putting all of your marketing eggs in one basket, you’ll make your brand appear to be more ubiquitous and industry-dominating than it may actually be. This is an advantageous strategy if your brand is still relatively small and you are trying to cultivate a loyal customer base for the first time.
Market in the Right Spots
Naturally, you need to put your advertisements in the ideal locations. For example, Las Vegas billboards around the Strip are expensive, but they are much more valuable due to how many people see them every day.
Do tons of marketing research and figure out:
- Where to place your ads so as many people see them as possible. Getting as many people to see your ads as possible is key to boosting brand awareness since you aren’t trying to directly sell products
- What places are affordable for your marketing budget
Focus on Brand Value and Identity, Not Selling
To build brand awareness successfully in Las Vegas, you should not try to directly sell products or services. After all, people expect to be directly marketed to when they’re in Sin City. Even if you have the best products in your industry, people may not be receptive to them since they have so many other things to consider.
Instead, you should design your ads or marketing materials to emphasize your brand’s identity and unique value. Focus on style and memorability over providing sweet discounts or deals for your products.
Why is this important? Because it makes your brand “classier” in relation to all the things and people selling stuff in Las Vegas. On top of that, memorable and identity-heavy ads are more likely to stand out among all the Vegas clutter.
Be Patient
Lastly, remember to be patient when marketing in Las Vegas. Even though the city sees millions of visitors each day, those visitors have their attention competed for by dozens of different brands 24/7. You can’t expect people to see your ad once and decide to make a purchase, even if they are already in a shopping mood.
Instead, you should plan your Las Vegas billboard or brand awareness campaigns for long-term effectiveness and consistency. If you make your brand a staple of the Vegas Strip, or if you focus on keeping your ads in place for as long as you can, you’ll find that your brand awareness grows gradually yet exponentially with time. Patience is key to succeeding in Las Vegas no matter your goal!
Ultimately, building brand awareness in Las Vegas is dependent on using the right kinds of materials, referencing local tourist attractions and features, and marketing with a set strategy in mind. When done properly, Vegas can maximize your brand’s presence in the minds of your target audience members and make you a force to be reckoned with in your industry or niche. Good luck!